This client provides a local metal fabrication service and builds custom street cars for clients worldwide. By simply blogging about current projects the client achieves two benefits. Reaching out to locals about the scope of projects and the special tools they have to get the job done efficiently. At the same time they are creating an exciting documentary and portfolio to show off the craftsmanship of the overall business. An added bonus is all these photos and text are meta tagged and keyword written to attract search engines.