Do you currently utilize any type of “give-aways” or leave behind marketing materials?
I hope you do. Even direct mail today is valuable. Email marketers want you to believe direct mail is dead, but that is fake news. This political season is a great example. If you want to reach every household in a specific area (and you don’t need a mailing list – the post office has it all by zipcode). Direct mail is an inexpensive way to make sure potential customers have something from you that is TANGIBLE. Not an email, that google files as a “promotion” – but something they can hold.