Having a social media account means so much more than simply #hashtag on everything. It is about staying in touch with your current customers and attracting new customers. This means a combo of informative text with interesting graphics.
This client is in a very competitive industry in South Florida – were people are on the go constantly – they are glued to mobile devices – and are bombarded by messaging. It is important to stay in front of your clients and share valuable, useful information with them. Offer them loyalty incentives, encourage them to share your information. Give them value not a sales pitch.