Today’s e-commerce offers many benefits to the small local business owners.

Since the “voice activated assistants” are the current rage — search has completely changed.

Every retailer should be aware that Amazon’s Alexa, Apple’s Siri and Google Voice are all voice activated search interfaces.  And they are each serving up their own advertisers products and services.

This makes it simple for small businesses to compete with the “Name Brand” giants. Simply advertise on those platforms. Plus Amazon is now offering “Services” not just products and ebooks. Imagine listing your local cleaning service and getting in front of all those Amazon customers, in your area when they say “find me a cleaning service” or “maid service”

Every retailer should have an advertising budget for online advertising, this includes organic efforts that should be ongoing.

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